Filofax is well known as the UK brand that launched as first the "personal organiser" wallet. The name originates from an abbreviation of the phrase "file of facts". This name for the product was first coined when the UK company was founded in 1921. The popularity of the Filofax personal organiser grew enormously during the early '80s.

The Filofax personal organizer has developed from a simple loose-leaf diary and notebook into an indispensable organizer and fashion item. Today the Filofax personal organizer continues to be very innovative by targeting:
- fashion conscientious women with modern patterns and colours
- modern business men/women with products that combine tablets and paper.

Currently, the full line of Filofax products include not only high quality leather briefcases, totes, handbags, Filofax folders, folios and accessories, but also a more accessible starter range.

Prestigious stores around the world stock Filofax: Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others.